Our Story
We at 2050 believe that we can make a future that is exciting, not depressing.
We can work together now and apply real understanding of human behaviour and systems, as well as environmental science, to create successful interventions and build an exciting future that works for us
Meet the Leadership Team
Laila Petrie
CEO
Laila has more than 18 years of experience working in sustainability. She previously held several roles with WWF and Marks and Spencer, including WWF Global Lead on cotton and textiles - overseeing WWF’s textiles programme including sector strategy, research, partnerships, and on-ground implementation in 10 countries. She has taken advisory or board roles for SAC, ECAP, Textile Exchange, the UN 10YFP programme, and the Alliance for Water Stewardship, as well as her role as Joint Chair of the UNFCCC Fashion Industry Charter for Climate Action.
When she’s not at 2050: Laila likes to sleep, travel and take fancy pictures.
Stefanie Maurice
Head of Research & Development
Stefanie has over 15 years of experience in sustainability. She focuses on developing large-scale collective programs designed to achieve more significant impact reductions and positive outcomes than could be achieved by individual companies acting alone. Stefanie previously worked at Nike, MADE-BY, and as an independent consultant to Textile Exchange and WWF. Stefanie has a postgraduate in Sustainable Business from the University of Cambridge, and a double Masters in organisational change and circular supply chain network design.
When she’s not at 2050: Stefanie loves knitting with yarn she dyed herself, and taking her dog Anna for walks.
Sam Weekes
Head of Operations and Policy
With over 10 years experience in the retail side of the fashion industry, Sam brings forward a consumer and business focused lens to 2050's operations and analysis. Coming from a background of Politics and International Relations, Sam also brings insights on UK and EU policy. Sam has been approved for an additional voluntary position as a magistrate, pursuing justice in the community, as well as for the climate.
When he’s not at 2050: Sam has various hobbies including fashion, a variety of sports and political debate.
Maria Delgado
Climate and Technology Manager
Maria is a Mechanical Engineer with over 4 years of experience in formulation, management and coordination of social projects in the field of education and technology. She has led IT projects, design off-grid Solar PV Systems and the incorporation of the Sustainable Development Goals (SDG) of the 2030 Agenda to different sector organizations in several countries, such as Colombia, Brasil, Cambodia and Spain. Maria has a Masters’ degree in Strategies and Technologies for Development from the Complutense and Politecnica Universities of Madrid and two technical courses in Solar Energy and Equity, Welfare and Human Rights from Los Andes University in Colombia.
When she’s not at 2050: Maria is a foodie, loves to travel, play volleyball and read about quantum physics.
Anna Maurice
Team Motivation Lead
Anna Maurice is Team Motivation Lead at 2050. Sustainability consultancy can be quite intense, and requires a lot of focus and thought to help work through complex issues and identify solutions. Anna ensures we remain motivated, relaxed and focused on the bigger picture.
When she’s not at 2050: Anna is a squirrel and bird enthusiast, and is passionate about doing zoomies in the park.
