2050 draws on staff experience working with NGOs, private sector, government and development organisations and FIs to create an innovative approach to problem solving. The 2050 process is a 2 stage approach:
- A holistic and science-based approach is used to map out an issue, including complex social and political dynamics and the systems behind environmental challenges. This creates a sophisticated understanding of the tradeoffs around potential solutions, and a lens on the challenges of current approaches.
- A rapid innovation phase is then carried out, where potential solutions are generated, scoped and then tested in the context of changing behaviour, systems and addressing tradeoffs. Where innovations and concepts make it past this initial assessment, they are then brought quickly to prototype phase to test with key stakeholders and in the marketplace.
2050 combines the rigour of a scientific or NGO organisation with the energy and pace of a startup, and take on research, advisory and project implementation depending on the need of an issue.
Current topics covered are sustainable fashion and textiles, water stewardship, sustainable construction and private sector sustainability – with new developments coming soon in energy and FI engagements.